We kick off Fashion Week on Friday evening 26 April at 18:30 on the iconic Lichttorenplein with the ELLE Fashion Show. Here, well-known brands present their brand-new summer collections. From styling and models to music and silhouettes, it will be an unforgettable experience. Will you be there?

On the pink Lichttorenplein, several fashion shows will be hosted by presenter Justine Dejonckheere in the days to follow. On Wednesday, Friday, Saturday and Sunday, you can admire the latest looks, ranging from high fashion to street chic. These shows make dreams (and wardrobes) come true. And best of all? You can immediately shop your favourite items in the nearby boutiques. Now that’s luxury!

But there is more – local merchants welcome you to their shops with open arms during Fashion Week. They will spoil you with exclusive deals to make your shopping experience even more special. With us, the customer is king(s), right?

TIP: Dress your best, as our street style photographer roams the streets during fashion show days looking for the most fabulous outfits. Maybe you will become the next fashion icon on our social media and digital screens.

On ELLE Fashion Day, you can enjoy surprises and exclusive offers in selected boutiques chosen by high-end magazine ELLE. From fashion and jewellery to decoration and art, Knokke-Heist offers everything at your fingertips. Discover the full day programme on ELLE.be and register to enjoy all the promotions. On Saturday 27 April, you can enjoy a delicious brunch during the ELLE Brunch Club at Hotel La Réserve Resort (Elizabetlaan 160). And don’t forget, at both events you will receive a well-filled ELLE goodie bag.

Fashion magazine Marie Claire also joins in and brings a touch of fashion to the streets. Throughout Fashion Week, you can admire beautiful outfits, selected by the Marie Claire team, in the main shopping streets of Knokke-Heist. Ideal for those who love a relaxing session of window shopping. And as icing on the cake, these outfits will be brought to life during the exclusive Marie Claire Défilé, open by invitation only, on Saturday 4 May at Hotel La Réserve.

On Tuesday 29 April, the Marie Claire Designer Day will take place, with the aim of putting Knokke-Heist even more on the map as a fashion paradise. From 10am to 6pm, young designers will have the chance to meet various retailers, both inside and outside Knokke-Heist, and present their collections. Knokke-Heist is ready to give start-up designers a boost.

So, whether you are a trendsetter, a fashion enthusiast or just looking for an excuse for some retail therapy: the ELLE Fashion Week in Knokke-Heist is the place to be!